Many of us have gone looking for an email we knew had arrived, and found it two days later in Promotions. Inbox sorting has been automated for years. Gmail's Priority Inbox, its Promotions and Updates tabs, and Outlook's Focused inbox, all real machine learning, not the

Hours of time wasted. Attention fragmented. It’s time for a better approach. “A wealth of information creates a poverty of attention.” — Herbert Simon, Nobel laureate economist, 1971 Why are so many of us compelled to look at our phones dozens or even hundreds of times per day? Why do