It's not tuned to you Many of us have gone looking for an email we knew had arrived, and found it two days later in Promotions. Inbox sorting has been automated for years. Gmail's Priority Inbox, its Promotions and Updates tabs, and Outlook's Focused inbox, all real machine learning, not the
How many times a day do you check? How many times do you check your messages? 10 times a day? 50? As part of my work on BrightFeed, I've interviewed a lot of busy professionals. One founder I talked to figured he checked his messages about fifteen times a day. Then he showed me an app
What busywork would you get rid of first? My dad, who had an accounting background, used to say a lot of human potential was wasted on tax work. The tax code is complicated enough that companies and people need clever accountants and attorneys to help them pay less. The work is real and the clients benefit. What he
Your Attention, Please Hours of time wasted. Attention fragmented. It’s time for a better approach. “A wealth of information creates a poverty of attention.” — Herbert Simon, Nobel laureate economist, 1971 Why are so many of us compelled to look at our phones dozens or even hundreds of times per day? Why do
